Pratt Miller Motorsports: A Landmark 2024 Season of Innovation, Connection, and On-Track Success
OCTOBER 31ST, 2024
The 2024 season was a defining year for Pratt Miller Motorsports. Every milestone echoed their relentless drive to innovate and connect deeply with fans and partners. From the debut of the Corvette Z06 GT3.R at the Rolex 24 to the launch of the Pratt Miller Motorsports Collective, the team not only achieved major victories on the track but also strengthened its presence within the motorsports community. This inaugural year of the Collective brought fans a more immersive experience, offering behind-the-scenes access through exclusive events like race debriefs and VIP race weekends, all of which resonated deeply with their core fanbase.
The team also extended its outreach by hosting the first-ever Team Partner Summit, a gathering designed to foster collaboration and insight-sharing among Pratt Miller's industry-leading partners. This event, hosted at Oshkosh Corporation's Global Headquarters, brought together top executives, including Oshkosh CEO John Pfeifer, who spoke on the importance of partnership and innovation. Pratt Miller’s commitment to strengthening these valuable relationships was evident, providing an exclusive tour and collaborative sessions that highlighted the strength of their partner ecosystem, an initiative they plan to make an annual tradition.
The season also underscored the growing popularity of IMSA and motorsports overall, with fan engagement reaching record highs across digital and social media platforms. IMSA's presence grew, with streaming numbers up by 60% and social media content driving millions of views. Reflecting on 2024, Pratt Miller Motorsports not only demonstrated a strong performance on the track but also forged a lasting legacy within the motorsports community, setting the stage for an even more dynamic 2025 season.
